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Channel Strategy Director


Bentonville, AR
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Job Details

Builds long term, strategic relationships with named and vertical business alliance partners.

Facilitates the development of strategic marketing and new business plans for all assigned partners to meet or exceed assigned business goals. Works with Partners to identify opportunities and create demand through lead generation activities and target account selling strategies. Actively track joint sales pipeline and meet or exceed quarterly and annual revenue targets. Develop and maintain relationships with global counterparts to leverage corporate initiatives and to ensure adherence to Alliances and Channel standards. Monitor partners business results, making recommendations for improvements to increase penetration for the strategic partners. Establish rules of engagement and operational escalation procedures to quickly identify and resolve issues.

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Demonstrated track record developing and managing Global Partnerships and driving Partner account activity. Prefer strong analytical, sales channel and marketing skills. Prefer 8 years of related experience with a secondary education in Marketing or a related field.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Reporting into the VP of Retail Sales, you will be one of the crucial members of the Retail Strategy Team, working to ensure that we are strongly positioned within all of our clients marketing channels (from display, social, and search, to direct mail, email, and ecomm/site). You ll also own crucial partnership channels, either inbound (asset/client channels) or outbound (sales channels). You will own monitoring/analysis of product adoption and revenue across channels, informing product and GTM strategies such that revenue is optimized across the entire business. In sum, your goal is to ensure that we re everywhere we need to be, with relationships and revenues optimal in all of those areas.

* Primary Responsibilities ** *

Channel Entry Strategies: Assess those channels in which we are nominally operating today, develop strategies for entering and winning within each channel. Build and sell business cases internally and lead execution.

Channel Management: Monitor and analyze usage of Retail offerings through existing channels, ideate strategies to increase adoption, solve for GTM inefficiencies, and generally optimize revenue in each channel.


Business Development: Create cost/revenue projections to develop economic models for key retail-specific partnerships, pitch & negotiate partnerships terms, closing deals with sources of data & assets or sales channels.

Partnership Management: Manage relationships with key retail-specific partners, building mutual value, leading efforts to optimize integration points, and optimizing all parts of the collaboration.


Product Strategy: Ideate product packaging/development necessary to optimize revenue within a channel, working with our Product Strategy, Product Management, and Development teams to deliver accordingly.

GTM Planning: Develop business plans, financial projections, differentiated positioning, streamlined scripts, appropriate training materials, and GTM roll-out plans to enable sales success for selling through each channel.


Team Collaboration: Collaborate cross-organizationally with each Digital Partner Management team responsible for relationships with enterprise-wide channels (Facebook, Twitter, Google, etc) to create success within each.

* Skills & Qualifications *

Strategy & Analytics: At least 5 years experience in a role related to the analysis of an industry and development of business models or tactics for success. Formal consulting experience is highly preferred.

-{PS..3}-> Marketing Ecosystem Savvy: A solid understanding of the different marketing channels (digital and traditional), business frameworks, value offerings, key players, economics and etc.

Business Acumen: Ability to build and articulate business plans effectively, able to crunch numbers or present to a boardroom with a focus on revenue and market differentiation. Business degree is preferred.

Project Management: Ability to scope, prioritize, and manage numerous workstreams, creating and maintaining accountability of all involved parties to commit & deliver to specific deliverables & deadlines.


Relational Savvy: Works well in team efforts, building trust and respecting boundaries. Reads situational dynamics and responds appropriately. Influences rather than directs or dictates.

Mental Virtuosity: Critical thinking to separate signal from noise. Creative thinking to solve for roadblocks. Incredible ability absorb, process, and action upon massive amounts of information.

-{PS..5}-> Versatility A business person who thinks like a sales rep or product manager. Ideates creatively & executes scaleably to results. Speaks both marketing & tech. Can dominate spreadsheets or tell captivating stories.

Athleticism: Excitement & eagerness to pursue new challenges, the drive & ability to learn quickly, embracing of change as an opportunity to evolve, and the versatility to succeed in almost any environment.

**Job:** **Sales*

**Organization:** **Oracle*

**Title:** *Channel Strategy Director*

**Location:** *United States*

**Requisition ID:** *17001ASF*

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