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Digital Media Planner

Cox Media


Location:
Atlanta, GA
Date:
07/12/2017
2017-07-122017-08-10
Job Code:
731790
Apply on the Company Site
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Job Details


Digital Media Planner-1710444

POSITION SUMMARY:

On behalf of Cox Media Group (CMG) Newspaper Innovation team, the DIGITAL MEDIA PLANNER will support all Account Directors to maximize revenue potential and delivery for each account and for the company sites including but not limited to DawgNation.com, SECCountry.com, Landof10.com, All22 .com, MundoHispanico.com, etc. Primary responsibility is to prepare Account Directors so that they can maximize their field time. This is achieved by coordinating full client proposals including but not limited to pre-sales work, prospecting, and post-sale campaign management. Also manages the day-to-day interaction with current clients including coordinating creative, billing, campaign optimization, post campaign metrics and retention. Works with centralized ad operations, marketing and research, CMG ad product and client delivery teams to ensure client success. The ideal candidate should be able to handle fast-paced environment with last minute requests, effectively handle multiple projects at one time, be a collaborative team player with a focus on the teams' success and also be willing to share new ideas to help the department grow. The ideal candidate should have a knowledge and passion for college sports.


JOB DUTIES:

Client Interaction - 80%

  • Main responsi bility is to prepare the Account Director for their daily sales needs.
  • Responsible for all pre-sale needs including forecasting availability, compiling presentations as well as printing & binding when necessary.
  • Includes but not limited to preparing client presentations
  • Compiling sales pitches for existing and new clients.
  • Must be creative and able to prepare unique advertising opportunities.
  • Main point of contact to coordinate all aspects of the post-sale including creative, ad scheduling, billing, campaign optimization and post campaign retention.
  • Ability to expand customer relationships through effective management and upsell of new and existing programs accomplished with direct client communication.

Revenue/Innovation - 10%

  • Working with internal teams including marketing, audience and news to brainstorm new revenue ideas for existing and new clients.
  • Enjoys building advertiser relationships while working in a collaborative sales environment
  • Ability to learn new sales tools which will be introduced to help with the sale.




Primary Location US-GA-Atlanta-223 Perimeter Center Pkwy NE
Employee Status Regular
Job Level Individual Contributor
Shift Day Job
Travel No
Schedule Full-time

Apply on the Company Site

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