21 days old

Director, Digital Marketing

Roseland, NJ
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  • Job Code
    174508
JobId: 174508
Job Title: Director, Digital Marketing
Location: Roseland, NJ
Category: Marketing
Employment: Full-Time
Open Date: 2019-04-15T06:05:22Z Close Date: 2024-04-13T00:00:00Z

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Director, Digital Marketing 

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Location: Roseland, NJ 

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Overview:

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We are seeking a Director, Digital Marketing that will oversee the digital strategy and experience for the small business segment across our digital destinations including ADP.com and ADP.ca. Successful candidates will have a great understanding of B2B demand generation, website experiences and be able to interpret results to build future action and optimization. He/She will join our growing Digital Marketing team and partner with sales, marketing operations and other internal stakeholders to drive our digital business forward!

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RESPONSIBILITIES:

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  • Develop, orchestrate and execute digital marketing strategy for our small business segment across ADP.com and ADP.ca
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  • Partner with appropriate subject matter experts to craft messaging that drives engagement all the way from awareness building to lead generation
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  • Team up with content marketing team to develop true buyer-enablement content to help advance buyers from investigation to purchase
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  • Work very closely with our digital analytics lead to develop both micro and macro KPIs to track performance over time
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  • Partner with Conversion Rate Optimization manager to optimize various experiences and user funnels based on analytics
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  • Collaborate closely with our creative agencies to develop new experiences to drive greater engagement for our target audiences
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  • Conduct various forms of user research to learn and optimize to create most optimal UX experiences for prospects
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  • Continually evaluate new innovative marketing technologies that enable highly effective experiences for our prospects and clients
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Requirements:

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  • 7+ years of hands-on digital marketing experience (preferably in B2B SaaS environment)
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  • Experience leverage Optimizely or another A/B testing solution
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  • Adept at leveraging web analytics tools such as Google Analytics, Mouseflow, HotJar, etc.
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  • Experience with audience segmentation for testing purposes
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  • Highly organized with high attention to detail
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  • Ability to work independently and as part of a team, including ability to coordinate across highly matrixed environment
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  • Tech-savvy and interested in latest digital technology and tools available
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  • Well-organized, high attention to detail, deadline-oriented
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We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE® Magazine, and recognized by DiversityInc® as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. \"Always Designing for People\" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.
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At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

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Posted: 2019-04-29 Expires: 2019-05-28

At ADP, we're driven by your success. That's why we engage your unique talents and fresh perspectives, while welcoming your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

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Director, Digital Marketing

ADP
Roseland, NJ

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