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Integrated Digital Media Account Executive WSB-TV

Cox Media

Atlanta, GA
Job Code:
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Job Details

Integrated Digital Media Account Executive WSB-TV-1711606

The Integrated Digital Media Account Executive will be responsible for generating digital media revenues for WSB-TV, a Cox Media Group company, to meet or exceed predetermined goals. This role will create revenues by working collaboratively with Account Executives, Local Sales Managers and Digital Sales Manager, by driving the digital sales efforts; collaborate on presentations and by directly selling to key digital primary and secondary accounts. The Integrated Digital Media Account Executive will need to prospect qualified candidates, consult to identify growth opportunities, and deliver a compelling marketing strategy to sell a broad set of solutions from our extensive, first-class digital portfolio. This role requires a highly motivated, confident, and digitally savvy seller that’s dedicated to being the best.

Job Responsibilities:
  • Reach or exceed overall and individual revenue Budgets (monthly, quarterly and annual).
  • Collaborate to develop and manage revenue producing relationships with clients and agencies through targeted Account strategies with WSB-TV Account Executives.
  • Prospect for new business and build a full pipeline of digital sales prospects with the direction of the WSB-TV Digital Sales Manager and Local Sales Managers.
  • Collaborate with existing sellers in the development of digital solutions for clients.
  • Analyze client marketing goals and develop needs based digital solutions to achieve them.
  • Provide consultation to Sales Managers, Sales Teams and clients in the areas of digital strategy (web design basics, Social media, best practices and digital media integration with traditional TV, Radio, and/or print advertising).
  • Work collaboratively with internal partners to drive revenue.
  • Develop and manage the process of digital sales strategy, fulfillment and campaign delivery in conjunction with the local Digital Support team for targeted and Active Accounts.
  • Work with the local Digital team and CMG DRO team for additional revenue producing ideas and initiatives.

Primary Location US-GA-Atlanta-1601 W Peachtree St NE
Employee Status Regular
Job Level Individual Contributor
Shift Day Job
Travel Yes, 5 % of the Time
Schedule Full-time

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