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Media Strategist

Cox Media


Location:
New York, NY
Date:
07/12/2017
2017-07-122017-08-10
Job Code:
742751
Apply on the Company Site
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Job Details


Media Strategist-1711378

Gamut provides compelling solutions connecting advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including 7,000 specialty content and 1,300 local sites. We maximize revenue for advertisers, agencies, and publishers.

Gamut provides a top tier benefits package, competitive salaries, employee training & development opportunities. We are looking to hire exceptionally talented, motivated and creative individuals who share our passion for excellence in product and service.

An Advertising Media Strategist develops campaigns for clients that increase brand awareness and generate return on investment. The Strategist is the primary point of contact for our valued clientele. An Advertising Media Strategist looks at traditional promotional avenues like print, but also considers how social media, content marketing and mobile marketing are essential components. This professional outlines where opportunities may lie and provides methods to achieve those objectives. Provide strategic POVs on how Gamut can bring the most value to an integrated campaign. Work with client services teams to identify key opportunities with both existing and prospective clients and develop actionable insights. Negotiate media rates with publishers, incorporating targeted and innovative elements. Ongoing campaign management including:

  • Troubleshooting ad delivery and ad performance
  • Organizing creative specifications for media placements
  • Monitoring creative units to make sure they are running correctly

We are looking for individuals with exceptional experience in supporting both pre and post-sales operations and client relationship management to join us as a Media Strategist. This position will support the Media sales team and manage a variety of GAMUT clients such as Publishers, Advertisers and Agencies.

The ideal Media Strategist candidate will have strong client service skills and possess the ability to support multiple customers simultaneously. Duties will vary from assisting customer inquiries to managing ongoing advertising campaigns to helping maintain long-term customer relationships. The ideal candidate will demonstrate both the ability to work well with clients and multiple team members and to quickly master complex logistics of online advertising campaign management.

Responsibilities:
  • Work with internal and external teams to ensure all online marketing efforts are effectively tracked and reportable
  • Provide insights and analysis on all KPIs and performance metrics
  • Work with client services teams to identify key opportunities with both existing and prospective clients
  • Provide strategic POVs on how digital can bring the most value to an integrated campaign
  • Develop actionable insights from a wide variety of data sources
  • Negotiate media rates with publishers, incorporating targeted and innovative elements
  • Ongoing campaign management including:
    • Troubleshooting ad delivery and ad performance
    • Organizing creative specifications for media placements
    • Monitoring creative units to make sure they are running correctly
    • Maintaining and implementing conversion tracking
    • Compiling monthly reports with analysis of campaign performance
  • Maintain an active awareness on new trends and growth within interactive media
  • Negotiate pricing and purchase orders with publishers and vendors.
  • Build and maintain client relationships to optimize revenue.
  • Oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships.
  • Work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.
  • Make recommendations based on assessing needs.
  • Work directly with internal departments to iron out campaign issues, performance and structure.
  • Maintain a high level of customer service by communicating with clients, executing requests and proactively responding, as appropriate.
  • Support a team of dynamic Account Executives.
  • Responsible for the preparation of sales proposals and sales presentations to Media Planners/Buyers in a timely manner, which may require extensive formatting utilizing Power Point, Word or Excel.
  • Provide timely tracking and account maintenance with current media plans.



Primary Location US-NY-New York-885 2nd Ave
Employee Status Regular
Job Level Individual Contributor
Shift Day Job
Travel No
Schedule Full-time

Apply on the Company Site

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